Do you want to know the biggest shift in digital marketing over the last two or three years? It’s not content, social media, or any of Google’s animals like panda or penguin. It’s the emergence of the ultra-smart, extremely thorough customer.
These days, customers want to engage with brands and businesses on their terms – if it all. People are fully capable of purchasing products and services without a single touch point with a company representative. Needless to say, this has forced salespeople and pushy sales pitches to the sidelines in favor of a more restrained, “I’m here if you need me” approach. Because that’s exactly what customers want; brands and businesses to be able to answer their questions near the end of the buying process, when they’ve just about made a purchase decision.
As a result of customers taking the lead in defining the business-customer relationship, keeping up with the pulse of the digital space is a vital component of marketing in 2015. In order to help you do this, we focused this month’s digital marketing resources on providing you with everything you need to prepare for the digital landscape of 2015.
Somewhere between all that Turkey on American Thanksgiving and readying for the sprint toward Christmas, we came up with an awesome marketing guide for the month of November. Titled Digital Trends and TO-DOs for 2015, this guide offers a checklist of tasks that’ll give you and your business a headstart on digital marketing in 2015. In case you’re click-shy, the gist of this guide, and really all of these 2015 resources, is that you can’t simply recycle your 2014 digital marketing strategy if you hope to succeed. The digital space changes too fast for that to work. You need to keep pace with the market, and that means starting right now with this guide.
Moving on to something a little more visual, we held our webinar just a few days before Thanksgiving – a little holiday appetizer. In our 15 Ways to Adapt to the Digital Landscape of 2015 webinar, experienced and successful WSI consultant Husam Jandal talks you through a variety of concepts that will help your business do better digital marketing in the coming year. Whether it’s humanizing digital experiences by telling stories or meeting heightened customer expectations, Husam’s presentation of helpful tips is one you don’t want to miss.
And finally, for the readers among you, our early Christmas present is a jam-packed whitepaper called 6 Ways to Compete in the New Digital Landscape of 2015. Instead of just rattling off a list of predictions, we discuss upcoming trends and suggest ways to integrate them with your current and future digital strategy. The goal of this whitepaper is not just to tell you what’s coming in 2015, but to show you how to prepare for it.
As you can see, we love to bring the knowledge at WSI! So please, come back often to collect our latest and greatest digital marketing resources!