Responsive Design Definition
Responsive web design is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones) – Wikipedia.
Multi-Device Web Design Solutions
Please answer the following question to proceed: Are your customers as well as your potential customers going to be viewing your site and its content on desktops, laptops, tablets and smartphones? Hint for your answer, please look at the below image to help you answer the question, check the boxes sizes, orientation and arrangement for each device type. You don’t need to think twice prior giving us a big “YES” – and by the way we failed to find a good reason that it wouldn’t be – then your business needs responsive web design.
Web Design is becoming an extremely important aspect of digital marketing, and web design is no longer a one-size-fits-all proposition, it needs to adopt for each device specification, size and functionality.
More arguments for adopting Responsive Design
Responsive web design solutions allow you as a Business Owner to develop and manage a consistent presence across all digital channels used by consumers in the 21st Century. This means that your website and its content will look proportionate to the screen-size it’s being viewed on. Think about a “Add to Basket” or “Checkout” now buttons are not showing to your potential customers during the purchase cycle. This simple miss-alignment of a button can lead your business to loose a sale(s) and send your potential customers running in the direction of your competitors. And it is very much attributed to not implementing the right responsive web design solutions.
A final take away note for your business success, Responsive Design solutions are a key component of any digital marketing strategy now and beyond. Don’t ignore this fact anymore.